Abstract
This study's goal is to evaluate the extent to which low distribution charges are contributing part in impulsive buying when the customers in Pakistan have prospect of digital money for environment sustainability. Since different microfinance, profitable banking institutions and online businesses are providing digital services to enhance environmental sustainability in Pakistan, online purchasing is being increased. Prominently, a response rate of 40% was anticipated from the 650 questionnaires that were given out to pertinent responders. The results show that low distribution charges should be taken into consideration by online brands and businesses operating in Pakistan to enhance production and growth in Pakistan's impulsive purchasing market share. Additionally, study provides theoretical foundation to corpus exploration on impulsive purchases. Additionally, it provides essential future directions that will be crucial for current research and successfully contribute.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Pakistan Journal of Humanities and Social Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
