Adoption of e-banking technology: Basis of creating network infrastructure and marketing strategies in region 3

Bernandino P Malang,Ferdinand C Somido,Leomar S Galicia,Antonio D Yango,Susana C Bautista,Pedrito Jose V Bermudo

doi:10.25255/jbm.2018.6.1.23.45

Abstract

The main goal of this descriptive-correlational study was to assess different factors involved towards adoption of e-banking technology among consumers in different provinces in region 3 of the Philippines as a basis for creating network infrastructure andmarketing strategies to help the families or individuals to go e-banking technologies. The results of the analysis showed that the regression model (consisting of technological, organizational, and environmental factors) does not significantly predictthe respondents’ perception on e-banking services’ reliability, convenience, speed, safetyand security, user-friendliness, cost-effectiveness, error-freeness. Additionally, therespondents considered two of the nine given scenarios as challenges in their adoption of e-banking technologies: (1) their fear about the possible occurrence of electronic crimes and (2) the customers’ preference for face-to-face banking. The improvement of Internet   connection and the conduct of trainings ororientation regarding e-banking services by banking institutions are recommended by theresearcher in addition to the proposed network infrastructure and marketing strategies to be considered by the bank to be able to educate customers in adopting   e-banking technology.

Highlights

The fast evolution of e-banking technologies has had a remarkable impact on how banks operate their business and the way in which consumers conduct their banking activities (Tarhini, 2015)
It is composed of 494,533 hectares of forestland, 251,518 hectares of protected areas composed of watersheds and forest reserves, national parks, games refuge, bird sanctuary and wildlife area covering 13.8% of the region’s land area
This method was used because the researcher believed that it will give a complete analysis and report on the adoption of e-banking technologies among consumers in region 3.The term descriptive research refers to the type of research question, design, and data analysis that will be applied to a given topic

Summary

Introduction

The fast evolution of e-banking technologies has had a remarkable impact on how banks operate their business and the way in which consumers conduct their banking activities (Tarhini, 2015). Region 3 or Central Luzon covers the provinces of Bulacan, Pampanga, Tarlac, Nueva Ecija, Bataan, Zambales and Aurora. The region is endowed with a balanced mix of environmental assets to value, maintain, develop and manage It is composed of 494,533 hectares of forestland, 251,518 hectares of protected areas composed of watersheds and forest reserves, national parks, games refuge, bird sanctuary and wildlife area covering 13.8% of the region’s land area. The W-Growth Corridor covers areas with rapid growth potentials for the industrial, tourism and agricultural sectors of Central Luzon, making Region III one of the most critical regions in terms of environmental concerns primarily due to the rapid sprawl of industries/establishments and human settlements while the necessary land use and environmental planning are not yet effectively being carved. In Zambales and Bataan, dominant are operations of beach resorts and tourism projects

Objectives

Methods

Findings

Conclusion