Abstract

The main purpose of this study is to explore the role of advanced technologies in re-shaping the startup ecosystem, after all the startups are bringing in the second wave of tech entrepreneurship, which is normally called as “Digital Entrepreneurship”. In the initial years, it was commonly observed that the founders of small enterprises replicate successful American business models and adapt them to the Indian environment. Today, companies are looking at the bigger picture. A whole new breed of startups is emerging which is prepared to solve India's problems through the integration of advanced technologies and innovations. Technology, backed by the internet, is on a path to transform not just our businesses, but also our lives. This study is going to explore various aspects of the technology based startup ecosystem and the enablers. The paper also discusses measures taken by governmental agencies like NITI Aayog to support the promotion of new-age technologies and their integration with the startup ecosystem. The literature, propositions and discussions also intended to provide a bridge between cutting-edge technologies and startup ecosystem. This study also suggests that success cannot be achieved without adopting new and advanced technologies which are the key pillars supporting this evolution. Innovation is the key catalyst for growth and technologies in providing business solutions as technology is evolving at a rapid pace. Continuous innovation is the key factor for any business as “Innovate or Die’’ is becoming the new buzzword Globally.

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