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Adoption and implementation of automation technologies in organizations and community job-loss; corporate social responsibility managers justification mechanism among social actors

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This study examines how CSR managers in India justify automation technologies that cause job losses, using a push-pull-mooring framework from a firm perspective and system thinking with fair market ideology for community justification, revealing utilitarian and organizational egoism approaches to reconcile organizational and social concerns.

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PurposeThe purpose of this study is to ascertain how corporate social responsibility (CSR) managers are justifying the adoption of automation technologies in India, which is simultaneously creating job loss.Design/methodology/approachIndian firms to become and maintain superior levels of competitiveness in the marketplace had initiated the adoption, as well as usage of automation technologies such as robotics, additive manufacturing, machine learning and others. Such firm initiatives led to job loss in communities where the firm had a presence with its plants and offices. CSR managers primarily engaged with communities to undertake firm CSR initiatives. Job creation and its continuance have been a sacred component in this narrative. The adoption of automation technologies had altered this point of conversation. CSR managers had to justify both organizational actions from a firm perspective and reconcile the same to the community leaders. In this research, an exploratory study was conducted with a semi-structured open-ended questionnaire with 28 CSR experts. Data was collected through personal interviews and the data was content analysed based upon thematic content analysis.FindingsThe results indicated that CSR managers rationalized the adoption of automation technologies from a push-pull-mooring (PPM) perspective from a firm centric point of view. While for justification from a community (social) centric perspective, dominantly system thinking with fair market ideology than normative justification, utilitarian rather than deontological thinking (DT) and organizational economic egoism (OEE) rather than reputational egoism was applied.Research limitations/implicationsThe study applies the theories of the PPM perspective from a firm centric point of view. While for community-based theoretical justification – system thinking with fair market ideology than normative justification, utilitarian rather than DT and OEE rather than reputational egoism was used.Practical implicationsThis study finding would help CSR managers to undertake community activities while their firms are adopting and implementing automation technologies that are creating job loss in the very community their firms are serving. Mangers would get insights regarding the steps they should undertake to create harmony.Originality/valueThis is one of the first studies that delve regarding how CSR managers are justifying the adoption of automation technologies in India, which is simultaneously creating job loss. Theoretically, this study is novel because the study question is answered based upon the adoption of automation technologies from a PPM perspective from a firm centric point of view. While, for justification from a community (social) centric perspective, dominantly system thinking with fair market ideology than normative justification, utilitarian rather than DT and OEE rather than reputational egoism was applied.

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  • Journal of Management Studies
  • David Risi + 1 more

The assumption of a mutually supportive, ‘symmetric’ relationship between institutionalization and professionalization is central to the institutionalist perspective on professional work. Our inductive qualitative study of corporate social responsibility (CSR) managers in multinational corporations (MNCs) prompts to rethink the validity of this assumption. We show that as the institutionalization of CSR advances and consolidates, CSR managers are pushed to the organizational periphery. This indicates that the relationship between professionalization and institutionalization can be ‘asymmetric’ under certain conditions. To advance the study of this asymmetry, we develop a conceptual framework and a set of corresponding propositions that explain why some groups are able to advance their professionalization projects, while others cannot. Our study makes three main contributions to the literature: First, we explicate under which conditions the relationship between institutionalization and professionalization is more likely asymmetric than symmetric. Second, our explanation of the shifting organizational positions of different professional groups allows for further delineating occupational from organizational professionals. Third, we contribute to the CSR literature by examining the dynamic yet ambiguous role of CSR managers as driving forces behind the implementation of CSR.

  • Book Chapter
  • Cite Count Icon 2
  • 10.1007/978-3-030-77291-8_28
The System of Compliance Management of Corporate Social Responsibility
  • Jan 1, 2021
  • Pavel A Kanapuhin + 2 more

Purpose: To develop methodological provisions of the management of corporate social responsibility (CSR) based on compliance management technologies. Methodology: The main research findings are based on general scientific methods of knowledge—analysis and synthesis, analogy, deduction and induction, and comprehensive approach. The information basis of the research is composed of international standards in compliance management and in the CSR management system, articles in scientific publications on the problems under consideration. Results: The management of corporate social responsibility is largely based on the control of compliance of company’s activities with formal and informal requirements of various groups of stakeholders. The main elements of the CSR compliance management system are objects and subjects of management, mechanism that ensures their effective interaction through consistent implementation of functions to prevent and identify risks of violation of assumed obligations in the field of CSR and respond to their consequences. The implementation of the compliance management system presents a complex institutional framework of CSR in a structured fashion and streamlines the processes related to fulfilment of voluntary and mandatory requirements for the sustainable maintenance of development of the company. Recommendations: The transformation of corporate social responsibility (CSR) based on compliance management technologies is impossible without the development of in-house compliance culture in the company that would form necessary behavior models related to perception and adequate response to requirements of stakeholders.

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