Abstract
Social traditions and cultural expectations present complex challenges for Qatari women who pursue careers. Telework offers a possible solution, as demonstrated by the COVID-19 pandemic. This research identifies the potential for adopting telework in Qatar, analyses key factors influencing telework implementation, and discusses the merits of working from home for female professionals. The adoption of telework is examined here through a theoretical model comprising Task-Technology-Fit theory, the Technology Acceptance Model, Hofstede’s Cultural Dimensions Theory, and Sectoral Analysis. The feasibility and possible outcomes of telework adoption in Qatar are evaluated from technological, cultural, and occupational perspectives. This theoretical discussion is refined through an analysis of Twitter posts which indicate the public response to work-from-home mandates during the 2020 lockdown. While telework appears to have become socially acceptable in Qatar during the pandemic, its ongoing adoption will likely be shaped by sociocultural factors, occupational and educational dynamics, and access to necessary technologies.
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