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Abstract
Due to the rapid growth of digital technologies and the dynamics in the global business milieu, organisational communication has experienced complex changes as organisations become knowledge-based, in a bid to enhance their competitive advantage. Consequently, internal communication has metamorphosed to accommodate emerging online communication tools, platforms and linkages. In response to this, online internal communication is being engrained in the organisational culture and employees are now expected to adopt the same for their interactions. Certainly, the extent of online internal communication in the organisation determines the level of employees’ online interactions, their performance and productivity in this digital era. Consequently, effective adoption of online internal communication (OIC) tools enable organisations to operate more efficiently and successfully in the changing business environment. However, the efficiency of OIC depends how well these organisations are able to manage their employees’ online interactions for information and knowledge sharing and managing relationships. This article highlights the adoption of OIC in organisations and the influence of the new media technologies in enhancing internal communication in the Kenyan context.
Highlights
Recent studies have shown that the dynamic global business environment, compounded by the complex technological changes has resulted in acute demand for online services (Jurado, Moral, Viruel & Uclés, 2018; Nugraha & Setyanto, 2018) in public organisations
Despite the great efforts being undertaken by public organisations in Kenya to implement new media technologies to facilities online internal communication (OIC) activities through e-government, employees are still experiencing some barrier in their attempt to adopt OIC tools for internal communication (Wamoto, 2015)
OIC tools such as the Internet have revolutionised online communication due to their easy installation, cost-effectiveness and their ability to be integrated into a unified multimedia system
Summary
Recent studies have shown that the dynamic global business environment, compounded by the complex technological changes has resulted in acute demand for online services (Jurado, Moral, Viruel & Uclés, 2018; Nugraha & Setyanto, 2018) in public organisations. Most public organisations in Kenya are expected to adopt online internal communication (OIC) and integrate its tools into their respective organisations’ operations and processes, as dictated by the emerging changes.
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