Abstract

The research work was conducted to find out on the adopting of managerial marketing strategies to revive the declining position of industries in the state, The study will help Borno state industries to identify the marketing style/ marketing strategies on day to day activities on managing it industries in the state the research also reveal that the marketing strategies and marketing logic that will be use to attract more prospective customers to patronize Borno state industries goods , Base on the finding, it was reveal that Borno state government need to invest a higher amount of money to boost the economic standard of state, create more job opportunity to the teeming youth of state, and also attract foreign direct investors for the survival of the industries of the state, all the industries need to adopt PS of marketing mix programme, marketing segmentation, packaging branding vertical marketing system and horizontal marketing system, price of product fixing policy, distribution channels, method of advertising channels product life cycles stages and the rest. Borno state industries to move out of these economic recession all the industries most adopts managerial marketing strategies for the revival of Borno industries.

Highlights

  • Take-off from the “Two Cultures” SplitThe traditional, rather sharp separation between and by disciplines is not anymore to be upheld, if not just for operative, methodological or methodical reasons

  • [Volume-I Issue-VI][Pages = I-XXXVII] [2019] Website: www.usajournalshub.com ISSN (e): 2642-7478 cannot be stopped anymore or scarcely be legally checked. This is certainly true since the last one and a half decades with respect to the world-wide information systems like the Internet, World Wide Web, and other means of data retrieval and access leading to hardly solvable questions of moral responsibility for the data stored or manipulated which cannot be allocated or assigned to a respective one and only bearer of the responsibility anymore

  • It seems that human responsibility for consequences and developments in comprehensively interconnected and complex information systems can neither ethically nor legally be borne by an individual person any longer nor by a rather vague and almost unlimited set of agents whether individual or group-sized

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Summary

Introduction

The traditional, rather sharp separation between and by disciplines is not anymore to be upheld, if not just for operative, methodological or methodical reasons. This certainly leads to respective challenges on the side of scientific methodologists on the one hand, and of social scientists, social philosophers, and moral philosophers on the other. We all know the problems resulting from the handling of documentation systems, the retrievability of data, the almost unlimited possibility of combining data with respect to data protection problems, respective legislations etc. Some even fear that we are on the brink of or already living in a “computerocracy” – being the fate and development of mass societies which

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Theory shaping also by instrumentations as actions
Literature
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