Abstract
Substance abuse has ravaged potentials and keeps clamping down on the stability of societies. It is increasingly becoming a social problem that demands sustainable remedies, particularly in Nigeria’s Niger Delta. This paper establishes a case for the utilisation of an ecological health model in dealing with harmful alcohol use in the region. What motivates the adoption of such a model is the fact that harmful alcohol use largely stems from nurture and can be remedied through same nurture. This paper adopted a case study research design using participant observation for data gathering, while using thematic analysis in organising and interpreting data.
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