Abstract
Agriculture in Bali has historically been part of the traditional culture of rural communities. Utilization of information and communication technology (ICT) in the agricultural sector in Bali is still scarce. Therefore, research on the adoption of ICT in the agricultural sector is an urgent need at this time. This research contributes to understanding the adoption and use of ICT, identifying obstacles related to ICT use, and proposing recommendations with managerial implications for improving the current ICT system in Bali's agricultural sector. Research was carried out by distributing questionnaires about knowledge and ICTs for agriculture.
 The research findings show that there are 93,7% of the total respondents using at least one of the related equipment or ICT facilities for their agricultural businesses. As many as 74,1% of respondents who have adopted ICT have been able to overcome farming problems. Farmer respondents found ICT as an important factor in improving the quality of human resources and the quality of government services to them. The implications of ICT in agricultural development in Bali are considered very important, especially in extension activities. The availability of internet access and the ability and skills of the assisting officers are sufficient to help farmers, groups, or farmer groups to obtain information in the form of technological and institutional innovations.This information is needed in seeking the welfare of farmers. ICTs are a formal and informal source of practical information. Information can be accessed at any time every day. A number of agricultural websites provide weather forecasts, crop prices, financial and industrial services, and other general news. Internet connection provides a variety of functions and benefits to agricultural producers. Research shows that internet usage and the intended use may vary according to the type of operation.
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More From: JURNAL MANAJEMEN AGRIBISNIS (Journal Of Agribusiness Management)
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