Abstract
In 1999, a mid-sized, public doctoral-intensive university in the Midwest initiated a publication series to help admitted students and their family members better understand the enrollment process and increase the yield of admitted students for the institution. Through focus group research, admitted students and family members provided feedback on the effectiveness of the publications specifically designed for admitted students. This case study presents a model for developing a publications series for admitted students and then using focus group research to refine those publications for greatest effectiveness.
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