Abstract
This article considers a modern information trend, namely the formation of a digital profile in Russia, which gave rise to a scientific discussion about its positive and negative aspects especially during the COVID-19 pandemic. The study puts forward and substantiates a hypothesis that digital profiles are an administrative and legal mode of this special information object. This administrative and legal regime consists of the objectives and principles of functioning and protection of this object, a digital profile as an object of the regime, and tools for the legal support of its functioning, i.e. regulatory rules and administrative procedures for the use and security of this object. Filling these components with legal content will allow forming the regulatory structure of a digital profile belonging to a person and other subjects of public relations.
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