Abstract
This article addresses the intersection between administration, leadership and sales techniques in the contemporary business context. As organizations seek to improve their performance in a highly competitive marketplace, the need arises to integrate effective leadership strategies with strong sales management approaches. This study examines how efficient management can directly impact the development and execution of successful sales techniques, and how inspiring leadership can motivate and guide sales teams toward achieving goals. The main management and leadership theories in the context of sales are explored, as well as practical examples of their implementation in leading companies in the sector. Through a comprehensive analysis, the synergies and challenges inherent in this convergence are highlighted, and best practices for optimizing sales team management through a strong leadership approach are identified. This article highlights the importance of a strategic combination of management and leadership in achieving outstanding sales results, thereby contributing to sustainable growth and organizational success.
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