Adjective Phrases in Initial Burst of Small Talk Influence Purchasing Decisions?

Abstract

This work aims to analyze the influence of adjective phrases in small talk on the purchasing decision in the Badung traditional market. Data were analyzed using measures adapted from Creswell (2007). In analyzing the data is based on the small talk classification of apologies, condole, congratulate, greet, thanks, bid, accept, and reject speech functions. As a result, most of the sellers in the Badung traditional market did not use adjective phrases in small talk to influence purchasing decisions. They have various strategies to greet and influence the buyer in small talk. In small talk, sellers and buyers can make negotiations and change purchasing decisions. During the data analysis, the researcher concluded that in doing small talk, the speaker must ensure that the interlocutor understands every utterance conveyed. Thus, there is a clear understanding. The conclusion is small talk does not only function as a greeting but also as a tool to create an ongoing communication relationship.