Abstract
This article aims to analyze the European and Brazilian regulation on ESG standards, in order to verify if it would be recommendable - or even beneficial for Brazilian companies, which could take advantage of the flow of Brazilian and foreign investments directed at players who adopt ESG practices - to improve the Brazilian regulatory framework, currently sparse and rather incomplete, so that it can be aligned with international practices, especially European. For this, legislative and regulatory research was carried out, as well as specialized production on the subject. In order to understand the phenomenon of the appreciation of ESG as a whole, it was necessary to use analysis of historical evolution and good practices in the financial market.
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