Abstract
Using the community capitals framework (CCF) (Flora, 2004), we examined county- level comprehensive plans within a Minnesota region to identify opportunities for future tourism planning and development. We asked two research questions: Do county-level comprehensive plans elaborate on different types of community capitals relevant to tourism development? If so, how are they elaborated upon? We used directed content analysis to analyse the comprehensive plans. The frequent mentioning of natural capital indicates strong potential for nature-based tourism in the region. Tourism-related built capital is the second most frequently identified, suggesting its importance to tourism development-related efforts. Analysis also identified two approaches towards a capital: 1) preserving or developing a capital critical to tourism; 2) devoting a capital to develop tourism. Findings suggest applying the CCF to policy documents can help identify opportunities for future tourism planning and development.
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