Addressing participation, belonging, and temporality in public formation and maintenance: Advancing a rhetorical approach to publics

Abstract

This paper expands the conceptualization of publics as rhetorical constructs in recognition of non-functional perspectives to public relations scholarship. After reviewing the functional/issue-based approaches and the non-functional/discursive-based approaches to theorizing publics within public relations research, we note the significance of the stranger relationality and temporality that is invoked when considering the circulation of discourse and texts as the basis for public existence. We suggest four premises to a rhetorical understanding of publics, expanding upon the public relations literature that has previously suggested a discursive nature of publics, but has not articulated the consequential details of public formation, maintenance, and existence. These premises decenter the organization by highlighting the circulation of and attention to texts, emphasize public existence as allowing a fluidity of participation, suggest further understanding belonging rather than behavior, and underscore questions of temporality and collective memory. We then suggest some implications for public relations research, including how a rhetorical understanding connects to the non-functional approaches of the field, as well as how it may extend studies of relationships and counterpublics.