Abstract
To contribute to the management of blended call centers, researchers explored the moderating effects of personality traits and organizational identification on the turnover intention of inbound and outbound agents in a Canadian call center. The results reveal that the level of organizational identification among inbound agents is lower than it is among outbound agents. Contrary to previous research, however, turnover intention among inbound employees was found to be lower than that among outbound employees. The results also illustrate that openness to experience, which serves to reduce turnover intention, is a trait common to both types of call center agents. The finding that two personality traits—conscientiousness and emotional stability—have a positive impact on organizational identification for both inbound and outbound call center agents can be used to improve recruitment selection processes at call centers of all types.
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