Added Value and Consumer Preferences of Salt-Derived Products in Kugar, Kebumen Regency, Central Java

Abstract

Salt is a chemical compound shaped as a white powder or crystals known for its salty taste, which is then used to improve taste and preserve food in industries. There are three processed salt-derivative products: facial scrubs, foot baths, and bath bombs, whose effects are softening, smoothing, refreshing the skin, deodorizing, cleansing skin impurities, overcoming muscle fatigue, reducing muscle pain, and giving a feeling of relaxation. This research aims to process and analyze the chemical composition, added value, and customer preference for consumption and Spa Salt from Kugar, Kebumen Regency. The method used is diversification, chemical analysis, and economic value and consumer preference levels survey using fifty female panelists (students, lecturers, and consumers). This research has found some findings related to Spa Salt's chemical composition, the economic values of each product (HPP and selling price), and consumer preferences (detailed analysis and the overall level).