Adaptive Knowledge Contrastive Learning with Dynamic Attention for Recommender Systems

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Knowledge graphs equipped with graph network networks (GNNs) have led to a successful step forward in alleviating cold start problems in recommender systems. However, the performance highly depends on precious high-quality knowledge graphs and supervised labels. This paper argues that existing knowledge-graph-based recommendation methods still suffer from insufficiently exploiting sparse information and the mismatch between personalized interests and general knowledge. This paper proposes a model named Adaptive Knowledge Contrastive Learning with Dynamic Attention (AKCL-DA) to address the above challenges. Specifically, instead of building contrastive views by randomly discarding information, in this study, an adaptive data augmentation method was designed to leverage sparse information effectively. Furthermore, a personalized dynamic attention network was proposed to capture knowledge-aware personalized behaviors by dynamically adjusting user attention, therefore alleviating the mismatch between personalized behavior and general knowledge. Extensive experiments on Yelp2018, LastFM, and MovieLens datasets show that AKCL-DA achieves a strong performance, improving the NDCG by 4.82%, 13.66%, and 4.41% compared to state-of-the-art models, respectively.