Adapting Marketing Strategies: Navigating the Shifting Trends in the COVID-19 Era

Abstract

The COVID-19 pandemic has brought about significant changes in behavior and social norms as individuals and communities adapt to new challenges [1-2]. Extensive research indicates that the pandemic has had far-reaching effects on various aspects of human behavior, including adherence to preventive measures, social interactions, and overall well-being. In order to protect themselves and others, people have embraced the wearing of masks, practicing physical distancing, and frequent hand washing, which have become widely accepted social norms [3-5]. Compliance with these norms is influenced by factors such as risk perception, trust in authorities, and social influence [5,6]. The pandemic has also had a profound impact on social interactions [6]. Lockdowns and restrictions on gatherings have necessitated a shift towards virtual communication platforms and remote work arrangements [5-6]. The usage of video conferencing, social media, and messaging apps has skyrocketed, enabling remote social interactions and the maintenance of connections [7]. Consequently, virtual interactions have become the prevailing norm, reshaping societal expectations regarding communication and socialization [5]. Moreover, the pandemic has had implications for mental health and wellbeing, with increased levels of stress, anxiety, and loneliness being widely reported [8]. As a result, social norms related to mental health have gradually evolved, leading to greater awareness and acceptance of seeking professional help and engaging in self-care practices [9]. Discussions about mental health and the importance of support systems have prompted a reevaluation of societal norms surrounding mental well-being [9-11].