Abstract
The opportunities referred to in this paper are not strictly new. They center on the needs for farm management research which have developed since 1929. There will be general agreement that during this period the demand curve for the farm management product has shifted significantly to the right. As a result we have calls for new types of farm management analysis, and for changes in emphasis on old lines of work; but most important of all, new channels have been developed for application of the results of our research work-in other words, there is a new market outlet for the product.
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