Adaptation of Innovations in the IT Industry in Poland: The Impact of Selected Internal Communication Factors

Józef Ober,Anna Kochmańska

doi:10.3390/su14010140

Abstract

Adaptation of innovations by employees, especially in hi-tech industries, is very important from the perspectives of both implementing new technologies and maintaining competitiveness in today’s dynamic market. The paper analyzes selected internal communication factors in terms of their potential impacts on the adaptation of innovations in information technology (IT) companies in Poland. These factors were determined on the basis of a literature analysis, opinions of panel participants (experts), and pilot studies that have been conducted. The undoubtedly innovative element is the study of the impact of the above-mentioned factors on the individual stages of innovation. The aim of the study was to identify and assess the perception of the influence of selected factors related to internal communication in a company on the adaptation of innovation by employees of the IT industry in Poland, taking into account the different stages of the implementation. The hypothesis of the study was that selected internal communication factors have different effects on innovation adoption at different stages of the innovation process. The study combined expert opinions and a literature analysis with a diagnostic survey (questionnaire) and a statistical analysis. The questionnaire survey allowed the examination of the opinions of the respondents about the impacts of 12 factors related to internal communication in the company on the adaptation of innovation. The results of the study confirmed the hypothesis and allowed the formulation of theoretical and practical conclusions that can be applied when introducing innovations.

Highlights

If companies are to grow and remain competitive in the market, they need new ideas and innovative solutions
This paper focuses on the analysis of selected factors related to internal communication in a company, which may affect the adaptation of innovations during their implementation in the information technology (IT) industry in Poland
It was assumed that the factors related to internal communication in the company used in the questionnaire differently affect the adaptation of innovations at different stages of the innovation process, which became the basis for the implementation of empirical research

Summary

Introduction

If companies are to grow and remain competitive in the market, they need new ideas and innovative solutions. As of early 2020, COVID-19 spread around the world at an alarming rate, causing many threats to the sustainability of the business sector [2]. This new and unusual situation creates an environment of uncertainty for employees themselves, adversely affecting their performance [3]. It is worth noting that the success associated with innovation depends on corporate decision makers They act as facilitators of innovation, while their decisions are undoubtedly influenced by psychological factors that have not been fully explored. Understanding these factors is crucial for organizations that want to boost the adoption of new technologies, as well as for innovators, who face numerous barriers when introducing new products into the industrial market [4,5]

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