Adaptation of functional systems theory for the operative analysis of information flow

Abstract

The article is dedicated to the features of the development of the information economy, which relies on high technology to further the continuity of the information flow, and therefore the business continuity of individual economic entities. In particular, the authors suggest modifying and optimizing the process of transmission and processing of data within a single marketing system based on the theory of functional systems. The authors give a description of the functioning of the info graphics model for marketing information system, which allows to structure the external input information at two flows at the first stage, and at the second - to create a database of relative indicators to forecast the activity of the company as a whole. Author research was conducted in the marketing sector, a separate organization. Moreover, under the marketing researches is the systematic gathering, processing and analysis of data about issues relating to marketing products and services, competition, consumers, prices, opportunities of the company and others, oriented to specification of available data or to obtaining new information to make managerial decision. Also changes in political, legal, economical, scientific and technological, demographical and other conditions of operation of an enterprise are targets of market research.