Adaptation of appearance-related social media consciousness scale into Turkish: A validity and reliability study on adolescents

Ali Çeti̇nkaya,Ahmet Meti̇n,Emine Yavuz,Eyüp Sabır Erbi̇çer

doi:10.24289/ijsser.1034318

Abstract

This study aims to adapt the Appearance-Related Social Media Consciousness Scale (ASMC), developed by Choukas-Bradley et al. (2020), into Turkish and carry out validity, reliability, and standard-setting studies on adolescents. The study was conducted on 444 adolescents, 296 of whom were girls. Confirmatory factor analysis was used to determine the scale's construct validity. Correlation analysis was performed for criterion validity, and Cronbach alpha and composite reliability coefficients were calculated for reliability. Confirmatory factor analysis results showed that the scale fits perfectly. The scale showed a moderate positive correlation with social appearance anxiety, depression, anxiety, and stress. In addition, the reliability coefficients were over .90. The results indicated that ASMC has good psychometric properties.

Highlights

Social media are the tools where users can share their original content, play games, communicate online, spend free time, share videos and photos, and create or join online groups (Andreasen et al, 2017)
According to the research conducted by Rideout & Robb (2018), in recent years, social media focusing on photo sharing has been used by adolescents too much
This study aims to adapt the Appearance-Related Social Media Consciousness Scale (ASMC), developed by Choukas-Bradley et al (2020), into Turkish culture and conduct validity and reliability studies

Summary

Introduction

Social media are the tools where users can share their original content, play games, communicate online, spend free time, share videos and photos, and create or join online groups (Andreasen et al, 2017). The use of social media has considerably increased after smartphones have entered our lives (Erbiçer, 2020; Işık & Kaptangil, 2018). According to the research conducted by Rideout & Robb (2018), in recent years, social media focusing on photo sharing has been used by adolescents too much. More than half of the adolescents check social media platforms such as Instagram and Facebook at least once an hour. The same study found that adolescents use photo-sharing social network sites more than others. According to the "Digital 2021 in Turkey" report published by "We are social" and "Hootsuite," 70.8% of Turkey's population uses social media actively (Digital 2021 in Turkey, 2021)

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