Adaptation and growth: a start-up’s resilience in the face of crisis and preparation for the future

Abstract

Research methodology The case uses secondary data. The data was collected from the company’s founder. Case overview/synopsis ParisZigzag is a media-experiential company engaging in media-related activities, such as content creation on social networks, designing and producing books and magazines, with a distinct focus on lifestyle themes. Additionally, the company organizes tours and cultural events in Paris that resonate with and enhance specific lifestyle choices or cultural identities. The company uses both online media and events as tools for advertising, allowing brands and companies to enhance their visibility among audiences. During the global health crisis, the capacity to swiftly adapt and transform proved to be a critical factor for ParisZigzag. This case study shows how a fast-growing startup could cope with an uncertain and threatening economic and health environment, in particular: 1. entrepreneurs’ reactions to crisis and the crucial role of resilience in responding quickly and constructively to crises and ensuring a startup’s survival; and 2. the significance of proactive planning for future strategies and adapting the business model to tackle forthcoming challenges. Complexity academic level This instructional case can be used in financial and managerial accounting courses and entrepreneurship courses of the graduate or undergraduate level of business programs. This case requires fundamental knowledge in accounting and management.