Abstract
Abstract Along with the increasing number of tourists who visited Ubud, the growth of facilities that provided for tourists to stay in Ubud is also growing rapidly. This is evidenced by the proliferation of the existing lodges. So this study evaluated the existence of lodges in Ubud today. In determining the lodges to be studied, the technique that used is random technique which is assisted by random.org program. The method of observation and in-depth interviews is used for collecting data whereas descriptive qualitative is used for analyzed the data. The finding identify that the existence lodges in Ubud preceded by a lodge named Tjanderi Homestay. Until the year 2012 the number of lodges in Ubud has been increased significantly by as much as 445 lodges scattered throughout the Ubud district. Most of that lodges were built in the teba (backyard). In promote their lodges, the owners use conventional networks such as information mouth to mouth, guide networking and networking among local lodge owners. Traditional marketing is combined with modern networks such as Global Distribution System and website. Beside of that, the competition in terms of facilities, marketing and the competition in terms of price are also still be found.
Highlights
Along with the increasing number of tourists who visited Ubud, the growth of facilities that provided for tourists to stay in Ubud is growing rapidly. This is evidenced by the proliferation of the existing lodges
This study evaluated the existence of lodges in Ubud today
The finding identify that the existence lodges in Ubud preceded by a lodge named Tjanderi Homestay
Summary
Ubud merupakan sebuah destinasi wisata budaya yang terkenal di Bali. Daya tarik wisata budaya Ubud ini, menyebabkan banyak wisatawan yang berkunjung dan bahkan tinggal sementara di tempat ini untuk merasakan suasana Ubud yang sarat akan budaya tersebut. Berdasarkan data Polsek Ubud tahun 2012, terhitung sebanyak 70.258 wisatawan asing yang menginap di Ubud pada tahun tersebut. Dengan banyaknya jumlah wisatawan yang menginap di Ubud, banyak pihak yang akhirnya memanfaatkan hal ini dengan menyediakan akomodasi sebagai tempat tinggal sementara wisatawan selama mereka berwisata dan bahkan ada juga ada yang rela menyewakan rumahnya untuk ditempati oleh wisatawan. Usaha akomodasi yang terdapat di Ubud sangat bervariasi, mulai dari pondok wisata, hotel melati hingga hotel berbintang. Untuk lebih jelasnya mengenai jumlah masingmasing akomodasi di Ubud, dapat dilihat pada tabel berikut
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
