Abstract
The opera industry wants to renew its audience and has undertaken several strategies based on digitalization and audiovisual broadcasting to achieve it. In order to attract and create a stronger bond with new audiences, it is exploring different ways to update its information policy and modernize its image. By means of Internet, it has managed to get the opera show offstage, bringing it closer to the daily lives of its spectators thanks to video on demand (VOD) and to live streaming broadcastings. It has made the most of mobile devices to enhance their shareable presence, imitating the audiovisual commercial trends to arouse enthusiasm among its viewers and creating social networks to offer the audience a referential background. Finally, the opera industry looks upon its current state and its social integration as a means of regaining its relevance.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
