Actual and Potential Harm is Central to Perceptions of Greed

Abstract

Despite its centrality to public discourse and everyday ethical judgment and behavior, a robust conceptual understanding of greed has been lacking from the management literature (Wang & Murninghan, 2011). This paper focuses on the factors that shape ordinary perceptions of greedy actions and business practices. Supplementing existing accounts that conceptualize greed as a sin of acquisitiveness or insatiability (always wanting more), we find in five studies that real or potential harm to other parties is an additional important determinant of whether actions are seen as greedy. People are sensitive to both the degree and victims of harm, and use both acquisitiveness and harm to evaluate the amount of greed reflected in real-world business practices. Results are discussed in terms of both theoretical and applied implications.