Abstract

This study investigates how Jordanian readers accomplish positioning of self and other in online comments on the news and the strategies they deploy to accomplish this positioning. The data come from 500 reader comments posted on two active Jordanian news websites during 2014 and 2015 in response to various local political, social, and economic events during that period. The analysis shows that readers seek to accomplish self and other positioning through three main strategies: impoliteness and face attack, invoking of national identity, and invoking of religious identity. Acts of positioning include positioning of self as burdened citizen vs. positioning of government as corrupt and self-seeking, and positioning of self as a loyal community member vs. positioning of other as disloyal.

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