Abstract
The Ummah Economic Development Zone (ZPEU) is an initiative by the Kedah State Zakat Board (LZNK) through the paddy estate project, focusing on empowering farmers among the Asnaf in the agricultural sector. To strengthen the development of ZPEU, building strategic relationships among institutions involved in the rice production chain is a key strategy for increasing crop yields and improving the living standards of Asnaf. This paper aims to develop a synergy model for strategic relationships between stakeholders in the ZPEU project. This model fosters an environment where community and innovation can flourish, engaging all parties to create new jobs and enhance the standard of living for local communities through new products and services.
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