Abstract
A significant trend in Japanese overseas travel is that the female market is growing quickly. Many reports suggest that the Japanese female travel market has tremendous tourism potential, and travel and tourism organizations need to pay more attention to this group. In this study, activity segmentation was used to identify five groups of Japanese female overseas travelers. They were aeOutdoor Sports,AE aeSightseeing,AE aeLife-Seeing,AE aeActivity Combo,o and aeNaturalist,AE Cluster analysis was employed and statistical differences between groups existed for age, income, length of trip type, choice of a package vacation, and language capability. Results show that activity segmentation is a viable approach and implications may exist for travel and tourism industries.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
