Activity of social networks of the Faculty of Journalism of Advertising and Publishing

Abstract

In the modern world, social networks play an important role for constant communication with users of the information space, in addition, they perform such functions as: informing, shaping public opinion, promotion, reminder, PR and advertising. Social networks are the most important platform and an integral part in building a personal brand, including the brand of the Faculty of Journalism, Advertising and Publishing. Nowadays, no company, media holding and even a government agency can communicate with its customers without having their own accounts in social networks. After all, the modern user of the information space primarily obtains information about any product from the Internet, and not from the newspaper as it was in the early 2000s. Today, social networks have become the main communication tool of the network society and are especially actively used in the system of marketing communications [7, 147]. The article examines the importance of social networks in the XXI century, the ability to use social networking tools for quality communication with users, maintaining the image, as well as attracting new users, and in the case of the Faculty of Journalism, Advertising and Publishing – future entrants, students.