Abstract

This article discusses the differences and similarities between investigative journalism and activism. The discussion is based on two cases of public debate (1997 and 2006) about the Danish pesticide producer Cheminova and its export of dangerous pesticides to developing countries. Both debates were set in motion by documentaries produced by freelance journalists and broadcast on the national public television station, Danmarks Radio. The article argues that investigative journalism is a political act within the boundaries of professional standards. The articles analyses empirically, (1) how the documentaries had an agenda-setting effect; (2) how civil society organizations were involved in both documentaries; and (3) how the documentaries framed the story in a way that put Cheminova on the defensive.

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