Abstract

Recent transformations in Argentinean agrarian activities, and in other places in the world, have encouraged new debates about the relation between society and nature, ties between rural and urban, and global impact in local productions. Rural sociology has studied the role of consumers and demanding markets and their impact in conventional production and the development of a “green” segment. This article analyses the ties and new meanings in global-local and urban-rural relations, thereafter the joints between markets, consumers and productions, and the differences between conventional and “green”. Two case studies from Argentinean Patagonia were selected: wool production and berries in Chubut. They showed a diversity of ties and interpretations made by the social agents, which strain the global-local relation, and offer new aspects where the classic definitions of urban and rural spaces are modified and dismantle.&nbsp

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