Abstract
The SmartMove project is working to advance innovative marketing and mobility solutions in eight rural and peripheral European regions and...
Highlights
The mode choice to satisfy the peoples mobility needs is based on hard figures such as infrastructure and service supply but is depending on several “soft” components as well [1]
Activities focusing on the public transport system itself are: (I) events to promote and explain flexible public transport systems, if existing in the area; (II) opportunities to try out public transport with free test tickets; (III) passenger training for non-users discussing topics such as how to get a ticket and what does it cost, how to read a time table etc.; or (IV) provision of tailored public transport information using existing electronic tools
The active measure of offering try-out-pedelecs shall be integrated in the personalised marketing campaign which allows getting in contact with non-public transport users as well
Summary
The mode choice to satisfy the peoples mobility needs is based on hard figures such as infrastructure and service supply but is depending on several “soft” components as well [1]. Activities focusing on the public transport system itself are: (I) events to promote and explain flexible public transport systems, if existing in the area; (II) opportunities to try out public transport with free test tickets; (III) passenger training for non-users discussing topics such as how to get a ticket and what does it cost, how to read a time table etc.; or (IV) provision of tailored public transport information using existing electronic tools Besides this general activities need to be provided in the area such as (I) citizens audits; (II) workshops with citizens; (III) focus groups involving citizens; (IV) use of social media and smartphone apps for mobility planning; (V) travel games for active mobility; or (VI) information packs for new residents.
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