Abstract
AbstractTo help sales leaders understand their customers' business and innovate ways to create value for customers, PepsiCo's Strategic Customer Leadership Forum combines executive involvement, multiple learning modalities, and action learning projects that focus on real work and produce real gains for PepsiCo and its customers. A fast‐paced curriculum enhanced with technology—including computer‐based simulations and online assessments—emphasizes experiential learning in the context of addressing actual customer issues and goals. Executive sponsorship of action learning teams and selection of projects “keeps it real” and builds high‐level commitment to the learning process. © 2007 Wiley Periodicals, Inc.
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