Abstract
This article examines one of the key occupations in nature tourism: wilderness guiding. It investigates what it means for the work of guides when nature is simultaneously a product to be sold, an operational environment and a partaker in the tour. The concept of ‘collective’ by Bruno Latour is used as a methodological guideline in investigating guiding as work. By examining a guide’s work as a collective, we can see what kinds of demands this kind of ‘hybrid-work’ requires, how nature is intertwined with customer service practices, and how technology becomes a part of guiding. It is demonstrated that nature and technology play a greater role in shaping tourism practices and performances of employees than previously thought. Nature is an essential part of a guide’s performance; it is an ‘actor’ which participates in constructing the service event of nature tourism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
