Abstract
The study starts from assumption that together with disinfomation, intoxication, and propaganda, the manipulation is a form of persuasion, a form of persuasive communication. The manipulation is a communicative action. By the way of meta-analytical method, we emphasize some ideas. The royal way of promoting the decisive interests is manipulation-, often accompanied by constraints and violence. The world is divided into amateur manipulators and professional manipulators. Professionals are those whose job is exactly to get something from the others. The action of manipulation is not an activity performed on inspiration, randomly and by ear. Manipulation is a structured, organised and planned persuasive intervention. As actants of manipulative communication are retained journalists, priests, businessmen, sellers, scholars, teachers, artists, writers, notabilities.
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