Abstract
Written texts in advertising have gradually introduced two types of construction which are quite functional in terms of linguistic economy: compound words and acronyms. They are created in order to present certain units of information in a brief and condensed manner. These constructions perform this task by maintaining on the textual surface only nuclear lexemes and by deleting the normal connective elements. The study focused on advertisements, placards, sales checks, and other texts intended for public addresses. It involved collecting and analyzing new compound words and acronyms morphologically, lexically and syntactically. The study makes manifest a revitalization of the use of both lexical compounds and acronyms in brief written texts of wide circulation.
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