Acquisition Employer Branding and Talent at the Company "Autohellas"

Abstract

In order to attract and retain employees, many companies have begun to strategically manage their employer brand, both externally to potential candidates and internally to existing employees. Competition among companies is intense when it comes to human capital. In the so-called "war for talent," companies are competing to attract and retain talent, seeking a competitive advantage as the role they play in organizational performance and company success is recognized. The "war" for talent requires companies to differentiate themselves as employers in order to attract the best available candidates. Companies are looking for the best trained human resources and recognize the employer brand as a significant advantage in attracting, recruiting and retaining talent. Therefore, the aim of this paper is to analyze the contemporary literature in this area, as well as to present an example of good practice of a company in Greece.