Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs

Abstract

The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners.