Abstract

According to frequency theories of concept attainment, acquisition of rule-governed concepts depends on discriminating relevant from irrelevant stimulus features on the basis of their respective frequencies of occurrence. Depending on the theorist, the critical frequency counts may be based on occurrence in all stimuli or on occurrence in positive instances only. Experiment 1 held frequency in positive instances constant and varied the frequency of irrelevant features in the negative category. High frequency was associated with impaired performance, but only when concept problems started with a negative instance. Experiment 2 demonstrated that some previous findings in the literature that were thought to support frequency theory also depended on problems starting with a negative instance. These findings are not easily reconciled with existing frequency theories. We attribute our results to high intercategory similarity, which is a correlate of high frequency of irrelevant features. In the context of a hypothesis-testing theory, we propose that a negative start stimulus proactively interferes with memory for information in the initial positive instance and that the extent of the interference depends on how similar negative instances are to positive instances.

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