Abstract

The present study set out to better understand how sexual entertainment media may be related to college students’ heteronormative beliefs about sexuality and how these beliefs may be related to college students’ hesitance toward resisting unwanted hookups. In a 2-month two-panel survey, cross-lagged models found 292 U.S. college women’s sexual media habits were related to higher endorsement of heteronormative scripts, and their endorsement of heteronormative scripts were related to a hesitance toward resisting unwanted hookups. In addition, a half longitudinal mediation model found college women’s sexual media habits were indirectly related to a greater hesitance toward resisting unwanted hookups through their endorsement of heteronormative scripts. The same analyses involving 88 U.S. college men were not significant, although the sample size for men did not reach the level needed for statistical power. These results provide some initial evidence that college women’s, but not men’s, hesitance toward resisting unwanted hookups could be related to beliefs reinforced by their habits regarding sexual entertainment media, which suggests the importance of educating young adult women about sexual agency, consent, and how to combat the role to which they are relegated within heteronormative scripts.

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