ACITIPHOBIA, AS PSYCHO-EMOTIONAL FACTOR INFLUENCING BUSINESS DEVELOPMENT END THE WAYS OF ITS OVERCOMING IN GEORGIA

Abstract

ABSTRACT Modern economic and social sciences discuss the phenomenon of fear within the multidisciplinary context. For historians it is connected with mentality, sociologists – social approaches, ethnographers – traditions. Fear does not belong to a number of casual events; it depends on the environment, in which the factors nourishing it are formed. In recent periods, to research the problem of acitiphobia – fear connected with business – has become most expedient for researchers. In Georgia the business culture, compared with the civilized world of the West, is in a relatively embryonic form and it starts revival from the beginning of the 90s of XX century. However, all the elements of this culture have not been fundamentally studied yet. The research of business cultures of Georgia mostly concern the elements of corporative culture, is based on the theoretical models of the Western economic school. Such an important phenomenon, as the role of acitiphobia in the dynamically changeable environment of Georgia, has not been studied either. We have not come across the systematized researches in the sphere of its influence on the entrepreneurial environment in the recent periods. Even more, it is not discussed as the functional element of the entrepreneurial culture. The functional approach to the entrepreneurial phobias enables to correctly understand the elements of Georgian entrepreneurial culture, which is in the stage of formation, to explain the complexities connected with the formation of business in Georgia. To research this problem is interesting from the viewpoint that in the process of analyzing the peculiarities of the national business and entrepreneurial culture it becomes possible to determine the potentials for modernization of the Georgian economy. Keywords aticiphobia, entrepreneurial culture, business, entrepreneurial risk, modernization