Abstract
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Highlights
Competitive intelligence (CI) professionals are at a crossroads
Data and analytic tools have made it easier to parse through increasing volumes of data to provide timely, value-added analysis and insights; yet somehow these advanced tools have not resulted in greater traction with a key customer – the executive
This article addresses practical steps that the CI professionals can take to increase their visibility and effectiveness when working with senior executives
Summary
Competitive intelligence (CI) professionals are at a crossroads. Data and analytic tools have made it easier to parse through increasing volumes of data to provide timely, value-added analysis and insights; yet somehow these advanced tools have not resulted in greater traction with a key customer – the executive. This article addresses practical steps that the CI professionals can take to increase their visibility and effectiveness when working with senior executives
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