Achieving “One-Web” through customization and prioritization

Abstract

Purpose – Accessing web sites from mobile devices has been gaining popularity but may often do not give the same results and experiences as accessing them from a personal computer. The paper aims to discuss these issues. Design/methodology/approach – To address these issues, the paper presents a server-side adaptation approach to prioritising adaptive pages to different devices through prioritisation system. The prioritisation approach allows users to prioritise page items for different devices. The prioritisation engine reorders, shows, and removes items based on its priority set by users or developers. Findings – With this approach, the overall web page's structure is preserved and the same terminology, content, and similar location of content are delivered to all devices. A user trial and a performance test were conducted. Results show that adaptive page and prioritisation provides a consistent and efficient web experience across different devices. Originality/value – The approach provides advantages over both client-side and proxy and has conducted significant experimentation to determine the applicability and effectiveness of the approach.