Achieving green tourism through environmental perspectives of green digital technologies, green innovation, and green HR practices.

Abstract

This study investigates tourism growth with the role of green digital technologies and green human resource management (GHRM) in China. We applied a fuzzy analysis technique using the 130 Chinese tourism SMEs that use digital technology. The study results declared that digitalization in tourism increases automation in both the process and the final product, raising demand and quality. Moreover, green digital technologies are significant in agile innovation and tourism growth. The study's results extended that green HRM practices have a significant role in Chinese SMEs developing agile innovation, tourism growth, and green digital innovation. These findings were confirmed by using fuzzy robustness tools. The study proposes to achieve SDGs in China's tourism industry using primitive measures to enhance tourism growth and agile innovation based on green HRM practices and green digital technologies. Such prudent measures suggested improving green digital technologies in the Chinese tourism industry for tourism growth and agile innovation maximization.