Achieving Green Innovation in Energy Industry through Social Networks, Green Dynamic Capabilities, and Green Organizational Culture

Abstract

This research paper aims to evaluate the effect of social networks on the green innovation of energy sector firms working around the globe. The study also evaluated green dynamic capabilities’ mediating, and green organizational culture’s moderating role in the association of the social networks and green innovation. The study will help electricity production and distribution firms to become more environmentally proactive and achieve green innovation. For this research, study data were collected from employees working in the energy sector firms of Pakistan. Standardized scales were adapted from previous studies and a questionnaire was developed using ‘Google Docs’ and distributed using Facebook. From different energy sectors of Pakistan,476 respondents filled the questionnaires. To examine the research hypotheses, we chose energy firms that act as small and medium enterprises and face problems in the achievement of green innovation. For testing the proposed relationships, descriptive statistics, regression, and correlation analyses were used. The results supported all the hypotheses of the study. Current research has various theoretical and practical implications for managers of the energy industry, and governments.