Achieving Corporate Sustainability through Green Human Resource Management: The Role of CSR in the Banking Industry of a Developing Country

Abstract

Green human resource management (GHRM) and green innovation are highly important aspects for firms to achieve corporate sustainability, particularly in developing countries. This study explores the effect of GHRM and green innovation on obtaining corporate sustainability through the mediating effect of Corporate Social Responsibility (CSR). A quantitative approach using self-administered surveys is deployed, where a total of 192 data points were obtained from bank managers in Beirut. Partial Least Squares-Structural Equation Modeling (PLS-SEM) is used for analyzing data in Smart-PLS version 3. The findings suggest that both GHRM and green innovation have positive impacts on corporate sustainability. Furthermore, the mediating effect of CSR activities has been supported in both relationships between GHRM and corporate sustainability and between green innovation and corporate sustainability. These results provide both managerial and theoretical implications that can be beneficial for scholars and practitioners alike.