Abstract
As a SME industry many challenges faced by entrepreneurs in central SMEs Pasar Bengkel to remain able to survive. The construction of the Medan - Tebing Tinggi toll road becomes a challenge for SMEs Pasar Bengkel entrepreneurs to remain able to survive in the business souvenirs typical Market Bengkel in Serdang Bedagai regency. For that apply the Business Canvas Model as one of the solutions for SMEs to be able to survive in reaching the target market. This study aims to support the model of Small and Medium Enterprises (SMEs), using a canvas model developed by Alexander Osterwalder. Based on the variables raised in this study and hypothesis model, this research includes descriptive research. Based on the nine blocks as the tools used in the customer segment is the customer that must be managed is the customer who accidentally came to shop, the value proposition of selling quality products in mass production that can be sold or deposited to other business actors. Marketing channels using social media and other promotional tools. Customer relationships with respect to hospitality, display products and provide food processing information to customers. In revenue streams using business to business activities; mass sales and do mouth to mouth marketing strategies. The main resources use various sources such as raw materials, equipment and technology utilization. Key activities that social media management can take and management of production and materials. Partnership is done to farmers and government. Pay attention to the cost structure of product processing, wages, packaging and equipment maintenance.
Highlights
One of the challenges faced by companies in developing business and increase its competitiveness is to increase the internal capacity of the organization in various aspects of management and human resources
Small and Medium Enterprises (SMEs) market workshop using techniques business of mouth in marketing their products to be in the know people
Business Model Canvas is applied in the design of business strategy MSE is the application of existing theory and the analysis of empathy map to facilitate formulating the right business strategy to operations based on the empirical fact that there is a field
Summary
One of the challenges faced by companies in developing business and increase its competitiveness is to increase the internal capacity of the organization in various aspects of management and human resources. To achieve high performance organization, every part is in the company should be able to function effectively. The challenging business competition intensifies, it takes the character of current and future leaders that rich business ideas are brilliant. Holders of leadership in business organizations are expected to understand the implementation process approach and business process mapping in an effective organization, understand the methods reduction of wastework business processes through the implementation of a model of Quality, Cost, Delivery (QCD), understand the standardization and implementation of continuous improvement process (CIP) concept. The importance of the role of a central SMEs in achieving the right target market for accelerated development of the community economy needs cooperation of all sectors, both pmerintah or own businesses. Need to set up examples of SMEs to attract other similar businesses in berinofasi against its products
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